BRIGHT GALAXY
Project Type
Branding
Bright Galaxy aims to revolutionise the consumer electronics industry by providing innovative, eco-friendly products that enhance everyday life. While the lettermark logo was made into organic shapes, referencing the foundation and goal of the company, the negative space between the letters was made to be shaped into a nova star. In addition to following the galactic theme based on the brand name, a gradient mesh of purple and pink is applied as one of the essential elements of the brand identity with a modern san-serif font.