NOVA GYM

NOVA GYM helps achieve fitness goals and make the changes clients want to see in their own health. I was tasked to define their services by designing their logo and a visual identity. Because the client wanted to visually convey a sense of prestige and a trustworthy experience, I went with the colour scheme of dark blue and gold to express those qualities. In addition, I used a rounded bold font that was altered to squared corners to further align the idea of strength. Following their logo design during their start up phase, I’ve continued collaborating with NOVA to design marketing assets for both print and digital such as flyers and social media ads. Check them out below!